CABECERA FW23_24
PLAYER'S HUB IS THE PLACE WHERE ALL THE PLAYFUL KIDS ARE WELCOME!
PLAYER'S HUB IS THE PLACE WHERE ALL THE PLAYFUL KIDS ARE WELCOME!
A BRAND THAT’S #READYTOPLAY
yporqué was set up in Barcelona in 2007. The name refers to the question children ask endlessly as they are growing up (¿y por qué? ¿y por qué? ¿y por qué? In English Why? Why? Why?) and the idea of the company came from three women with different educational backgrounds (design, advertising and psychology), combining their knowledge to create a children’s clothes brand that, beyond fashion, maintains a very clear concept: a design that focuses on the very people destined to wear the clothes, or in other words, designed for children.


TEES WITH SOUND & PLAYFUL CLOTHES!
Without any doubt, the yporqué stars are the stimulating tees with textures, games, fluorescent images… But, specially, the TEES WITH A SOUND that represents the same thing as the stamping. This concept is unique and exclusive of the brand, and has been registered in 2007.

Ready-to-play clothes are also yporqué best sellers: creative hoodies with a mask added on to the hood ready to be a superhero or a wild animal, sweatshirts that just make sense when kids are wearing them or pajamas with a hero cape... these are just a few examples of how yporqué designers manage to surprise us each season.