yporqué RULES



WE ARE CURIOUS 


As a brand and as consumers. Consequently, we have joined the “fashion revolution” movement promoting honesty and transparency to make a change in the fashion industry. If you also want to be a fashion revolutionary, start by asking yourself who made your clothes ;)

01 #yporqué_rule

We want to be a transparent brand.

Keep your eyes open to our social media because we are going to be telling you all about what happens in the yporqué backstage. 

 

01 #yporqué_action

We are committed to activating a communication plan based on transparency.


WE MAKE ROOTS


We never forget where we’ve come from. We are a small, accessible company and so we choose small, nearby producers who can meet the needs of yporqué, guaranteeing our shared values and philosophy (that you probably share as well ;)

02 #yporqué_rule

We want to be a brand that feels accessible. 

We like to stay close to our suppliers, agents, stores and consumers to be able to provide them with a quick and effective response. 

 

02 #yporqué_action

We are committed to producing 90% of our products in Spain and Portugal.


WE CHOOSE LOVE


We choose products made with love. We choose relations based on honesty and trust. Our suppliers, stores, agents... get involved in all areas of the process, not just contributing their time and dedication but also their enthusiasm and empathy, to give a high-quality final product.

03 #yporqué_rule

We want to be a loved brand. 

When working relations go beyond a mere professional agreement, love begins to flow... And this is clear in each final product result. 


03 #yporqué_action

We are committed to being in constant contact with our customers and to seeking out satisfactory solutions for everyone.


WE PLAY FAIRLY


With fair play we all win. Producers because they are guaranteed a worthy job. Brands because they get a fair profit for creating and developing their products. Stores because they sell items of clothing with full guarantees. And consumers because they obtain high quality products, fully aware that workers’ rights have been respected. 


04 #yporqué_rule

We want to be an “ethical fashion brand”

Although we are not perfect, we shun fast fashion because someone, somewhere always pays the price for it ;(

04 #yporqué_action

We are committed to guaranteeing the rights of all workers forming part of the yporqué production process.



 

WE CELEBRATE DARKNESS


Conscious consumerism is the new black and we are backing it as a lifestyle. Nevertheless, the power to change the fashion industry is not just in our hands. Clothes are not going to change the world, but the people who buy them will. So, you have two choices: do nothing or do something ;)

05 #yporqué_rule

We are an aware consumer brand.

But this is not enough… we also need you to speak up. We are backing quality over quantity. Let’s invest in garments with added value. 

 

05 #yporqué_action

We are committed to carry on creating clothes that link into the values and rules of whoever is wearing them.